Miloš Kočí, creative director of VMLY&R, will speak on Thursday 25 May at the tenth anniversary edition of the Content First conference organised by the Tuesday Business Network platform.
They say a picture is worth a thousand words. But can it be the other way round? In his presentation, Miloš will focus on how to create an eye-catching headline that doesn't need visuals. Using examples of iconic campaigns that work perfectly only by virtue of well-chosen and composed words, he will demonstrate the power of headlines.
Find out more about the conference here.