Miloš Kočí, creative director of VMLY&R, was one of the speakers at the 12th CopyCamp, which took place on 2nd June in Prague's Světozor cinema. The theme of this year's event was seniority in the broadest sense, from writing for seniors to developing senior people in a team to methods, procedures, and techniques of seasoned copywriters. From the position of creative director and experienced copywriter with more than twenty years of experience, Miloš presented the creation of a new communication concept for the Pilsner Urquell brand – Everyone has a reason to be proud.
The lecture on how the whole concept was created sparked an interesting discussion and many questions from the audience. A video recording of the lecture is available here.