VMLY&R’s Andrew Dimitriou explains how, today, content is at the intersection of technology, creativity, and culture.
Content is changing, and so is the way agencies are approaching its creation. Andrew Dimitriou, CEO of VMLY&R for Europe, Middle East & Africa (EMEA), sat with Communicate to discuss how modern content is reshaping expectations, outputs and agencies’ way to come up with ideas that people will be interested in.