Account Director Tomáš Coufal was a guest on the educational podcast Výtah, which focuses on marketing topics.
In an interview with Pavlína Louženská, founder of #HolkyzMarketingu community, he introduces the area of sports marketing from the perspective of a client as well as a business partner, and what is the purpose of sports marketing. He mentions how to work with ambassadors to maintain brand image. You will also learn how sports marketing can be meaningfully linked to CSR activities of a brand.
You can find the video interview here.