Tomáš Novotný, Executive Creative Director of VMLY&R, led a creative workshop for the #HolkyzMarketingu community, which took place on 23rd March at the WPP Campus in Bubenská.
Using practical examples, he showed the Brand Academy students how to generate ideas and write well-crafted copy that sells. Together, they tried their hand at coming up with their own insight or paraphrasing.
At the end of the workshop, Tomáš focused on some practical tips and recommendations on how to work with text in general, for example when creating a title, slogan, direct mail, or radio spot. This was followed by networking over a glass of prosecco and refreshments.