Executive Director Tomáš Novotný was a guest on the educational podcast Výtah, which focuses on marketing topics.
In an interview with Pavlína Louženská, founder of #HolkyzMarketingu community, he explains the process of creating a creative campaign, from the idea, strategy and implementation to client approval, testing and evaluation. You will also learn what insight is and in what ways you can work with it.
You can find the video interview here.