Tomáš Novotný spoke at the Marketing Meeting

Tomáš Novotný, Executive Creative Director of VMLY&R, spoke at the Marketing Meeting online conference on the topic of how to become a successful copywriter.

In his lecture focused on the most common clichés in advertising texts, he discussed, among other issues, how to write a great headline or what ideamaking can look like from copywriter’s perspective. Using specific examples, he showed how to create content, what to use to attract attention, why emotions are important or how to turn a disadvantage into an advantage.

More information about the lecture can be found here.

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