Tomáš Sýkora to speak at PPC Restart conference

Tomáš Sýkora, Head of Strategy at VMLY&R, will be one of the speakers at the PPC Restart conference taking place on Thursday 25 May at the La Fabrika Theatre.

Perfect creative in advertising is usually rewarded with higher effectiveness. The combination of creative and media planning expertise increases effectiveness of communication and helps campaigns make a killing without costing an arm and a leg. Yet close collaboration between creative and media agencies and research is still not common practice on our market. In his talk, Tomáš will focus on why this collaboration pays off for brands and agencies alike. Using a real-life example, he will show how the efficiency of a media budget can be increased by tens of per cent thanks to well-crafted creative and a well-chosen media mix.

Find out more about the conference here.

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