In April, the VMLY&R agency started a three-year cooperation with the Prague Holešovice Exhibition Centre. The agency will be responsible for social media management, including content creation and creative concept. The first posts from VMLY&R have been visible on the social media of Výstaviště Prague since May. In addition to creative work, the aim of the cooperation is to create communication strategies, plan campaigns and regularly evaluate their success.
VMLY&R won the new client in a pitch at the end of 2021. Agency developed a general creative concept, a communication strategy for two sample campaigns and a pricing strategy. Of all the tender participants, the agency worked best with the visual identity of the Exhibition Centre.