The prestigious creative award, organized by the Art Directos Club, knows the winners of its 29th year. The VMLY&R agency turned eight shortlists into a total of six awards – two gold and four bronze Nutcrackers.
Česká spořitelna's campaign, which seeks to boost the self-esteem of Czechs, won gold in the Integrated Campaign category, while the drone show that was part of it added a bronze for "Brand Experience". Spořitelna won two more bronzes for its "It Always Makes Sense to Believe" campaign, which was created in collaboration with Post Bellum. The Digi Grandparents initiative, which helps seniors increase their digital literacy, was voted the best radio spot.
The bronze award in the Corporate Design category went to the new visual and brand identity from VMLY&R for the new brand Our Football of the Football Association of the Czech Republic.
The client of the year is Česká spořitelna. It takes over the baton from last year's winner, HBO Europe. The jury appreciated the fact that several high-quality and award-winning works were created for Spořitelna during the year, but above all that all the efforts were integrated into a single extensive campaign at a very high creative and craft level.
In total, the jury gave out 69 awards; 29 bronze, 24 silver and 16 gold Nutcrackers.
