Zuzana André Talán as a guest on the Elevator podcast

Zuzana André Talán hostem podcastu Výtah

Group Account Director Zuzana André Talán was a guest on the educational podcast Elevator, which focuses on marketing topics.
 
In an interview with Pavlina Louženská, founder of the #HolkyzMarketing community, she introduces the field of retail marketing in the context of an international and multicultural environment. She explains what a consumer-centric approach means, what is sensory marketing or how to understand the specifics of socio-culturally different markets. You will also learn why it is important to understand the customer and their behaviour and to adapt communication to ensure a positive customer experience.
 
You can find the video interview here.

...Read More