Group Account Director Zuzana André Talán was a guest on the educational podcast Elevator, which focuses on marketing topics.
In an interview with Pavlina Louženská, founder of the #HolkyzMarketing community, she introduces the field of retail marketing in the context of an international and multicultural environment. She explains what a consumer-centric approach means, what is sensory marketing or how to understand the specifics of socio-culturally different markets. You will also learn why it is important to understand the customer and their behaviour and to adapt communication to ensure a positive customer experience.
You can find the video interview here.
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