František is an advertising matador with twenty years of experience. And he never forgets to add that he still enjoys it. In VMLY&R, he leads a team that takes cares of clients from the fields of fashion, energy, FMCG and retail. His main professional triathlon is classic ATL advertising, brand marketing and CSR.
In two decades of advertising, he has tried work in agencies and corporations, especially in the energy and automotive sectors. He even worked in the field for some time as a sales representative – he has often made use of his sales experience and direct contact with the customer when resolving complicated client briefs. This is confirmed by industry awards – he has won two Effie awards for advertising effectiveness and many other creative awards, including international ones. Some examples of his many successful campaigns are "The dying citylight / Cronenberg", "Originality is the real wealth" for Pilsner Urquell or the Japanese loan campaign for Home credit.
If someone is entitled to the title of a watch maniac, it is František. If he doesn't have his eye on some new wristwatch, he spends time in the company of good books or is learning about the history of military conflicts.