Iva is a seasoned professional with twenty years of experience in the field of brand communication and customer experience. She focuses on developing the business potential of brands with an emphasis on connecting online and offline communications. At VMLY&R, she manages individual client teams, leads the selection process and is responsible for ensuring that all the internal processes work just as they should. She also contributes to the creation of the business strategy that she then implements together with the management team. If you are looking for someone to bring an idea to life with an emphasis on a fresh and transformational solution, she is precisely who you are looking for.
Over the course of her career, Iva has worked for large multinational corporations operating in many European markets as well as for traditional local brands, including British American Tobacco, Mondelēz, Danone, Kofola, RunTour and Klasa. The successful campaigns are highlighted by prestigious awards from home and from around the world – including Cannes Lions, Effie, Clio and Golden Drum.
Iva is actively engaged in mentoring. And when she is not working and passing on her experience to others, she spends her time with her family or engaging in experiments in the kitchen. She also loves dedicating whatever leftover creative energy she might have to DIY projects at home.