Michal is a digital expert with experience from both Czech and foreign markets. At VMLY&R he takes care of the development of digital solutions and campaigns across all clients. He also oversees client programs and effective interconnection of online and offline communication channels.
He has been working in advertising for many years. He started at Mark BBDO, went through VCCP or Scholz & Friends agencies, where he took care of clients such as O2 or Wüstenrot. Then he left the agency world for some time and joined Nike, where he managed e-commerce and digital media for the Central European region. He has spent the last four years in Berlin, preparing campaigns for Nike Deutschland for key partners like Zalando, About You or 11teamsports.
Michal has a weak spot for sneakers, of which he has a decent collection. In his free time, he likes to step on the pedals of his bike and clear his head on a cycling trip. He combines active rest with a stay at his weekend house in the middle of nature.
Digital Director