Patricia leads the Commerce team, which includes clients such as Kaufland, Opavia and Danone. She has worked in the advertising world for two decades and has had her hands on countless brands, mostly from retail and FMCG sector. Along with her team, she is a proud winner of five Effie Awards, including two gold ones.
An adventurous spirit and born captain, she is no stranger to rough waters. She rarely says no to a challenge - especially when it comes to leading an agency team in a tender.
She regularly trains her mental toughness by diving with sharks or raising her son - it works just as well. When she does get a moment alone, she likes to listen to political podcasts or read, anything from fiction to non-fiction to guaranteed how-to guides on how to be the best mum in the world.
