Tomáš Sýkora

As the main strategist, Tomáš focuses on the strategic development of clients across the agency's portfolio. The focus is on making efficient omnichannel campaigns in VMLY&R, with an emphasis on the inclusion of digital communication at the highest level. He is also in charge of the Digital Communications Team, which is dedicated to adapting new digital marketing tools and trends.

He has long been involved in creating a brand strategy for Česká spořitelna, including the new "#silnější” (#stronger) communication platform. He is behind many successful campaigns in the financial service, automotive, FMCG, fashion or pharmacy sectors. He has several Effie awards under his belt and has also participated in the design and implementation of countless successful digital solutions.

If you spot Tomáš with a book on behavioural economics, do not be fooled – he is not working, but rather actively resting. Other hobbies such as fitness and sports shooting complement his interest in professional publications. His natural environment is the marina, from where he sets sail on the wide open sea on yachts.

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  • Tomáš Sýkora
Head of Strategy