As Covid was spreading through the Czech society, it felt as if scepticism and lack of faith in the future were spreading along with it. But history teaches us that giving up should be the very last thing one does. For that very reason, we created three TV and online commercials featuring heroes who faced much more difficult challenges in their life, such as war or political and racial persecution. Their optimism and their firm conviction that things would go back to normal one day is what helped them survive in the past – and it helps them even today. We carried out this project in cooperation with Paměť národa and Česká spořitelna, and in record time!

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