Opavia, a legendary Czech brand of biscuits, wanted to become more than just a sweet childhood memory in the minds of modern-day Czech parents. So, we used our new campaign to reintroduce it as a modern and caring brand with a long tradition. In 2019 we released a series of TV spots based on the idea that ‘It’s the small things that bring us together’, following up with an anniversary-themed communication titled ‘180 Years With Families’ in 2020. The campaign was also successful on social media when during the first wave of lockdowns, the brand supported families with fun tips on what to do at home with their family members.
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