The one-day Prague in Pink event, which saw selected Prague buildings and objects painted pink, kicked off the communication campaign for the opening of the first Victoria's Secret store on the Czech market. The celebration of women's beauty and uniqueness continued with the installation of the Express Yourself art wall at the Prague Exhibition Centre and Post-it messages in random public places and on public transport. Influencers spread the word about the store opening, along with the message "You light up every room" hidden in a candle with one of Victoria's Secret's signature fragrances.
#KrasaJeVTobe #VSLovesPrague
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