The "For the Love of the Regions" campaign, which presents the diversity of the Czech landscape and regional suppliers in two storylines, expands Kaufland's existing motto "For the Love of Czechia". The aim of the campaign is to remind customers that at Kaufland they can buy fresh products from regional suppliers every day. The communication kicked off with an image spot by director Alice Nellis, which is complemented by key visuals featuring the faces of farmers and local food producers.
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