In merging a very traditional Czech brand like Česká pojišťovna with an insurance company like Generali a serious question arose – how will the clients of both brands accept this change? We decided to put it bluntly and tell them they can rest assured that not much is actually going to change for them. Perhaps except the fact that this merger will bring them some extra advantages. The result was a campaign which uses overstatement and dry humour to convey the fact that actually ‘nothing is happening’. Or is it?


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