The main theme of Česká spořitelna's next campaign within the long-term concept #stronger is overcoming our inner alter ego, which is often the source of inner doubts about ourselves and stands in the way of our success. The 40-second image ad will be complemented by a series of ads aimed at raising awareness of financial security online, highlighting the risks of fraudulent transactions on the internet and educating people on how to protect themselves and their loved ones. The TV spot will be followed by the digital part of the campaign, billboards, communication in branches and cinemas.

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