It makes sense to make choices based on principle. With our new communication platform, we want to inspire people to make better choices and bring the Pilsner Urquell brand closer to consumers with a theme that's close to everyone's heart. The TV spot is based on the story of a disabled bartender and shows his boss making the right decision. One that changes lives, even if it means taking a less comfortable path. The spot will be supported by online communications, including social media.