We all have at least one Christmas wish in common – spending the holidays with our loved ones. But making that wish come true during the pandemic proved to be more difficult than ever before. That is why our campaign aimed to further strengthen the already well-established connection between Pilsner Urquell and the Christmas holidays and remind people what the expression ‘proper Christmas’ means. Using this long-term communication platform as a basis, we made a commercial that celebrates Yuletide spent with the family, even despite unfavourable circumstances.

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