Staying true to yourself brings results. And not just the sport kind. That’s why we decided to use the new communication platform named ‘Proud Original’ to connect Pilsner Urquell with the figure of Emil Zátopek, the most famous sportsman in Czech history. Zátopek would achieve victory thanks to his unique running style and original training methods which were non-negotiable to him, and at Pilsner Urquell they use the same approach in making their golden lager. Ever since 1842 they’ve been brewing it in the same place, the same way and following the same recipe.


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