The Czech Canoe Union's recruitment campaign shows the beauty of paddling on water and highlights the versatility of outdoor sports where children can try a little bit of everything. The campaign presents speed canoeing as a versatile sport that not only provides children with physical activity, but also teaches them independence, responsibility, teamwork and improves their overall physical condition. At the same time, it gives them the opportunity to spend time with friends on the water and in nature, away from everyday worries - and away from their parents. This 'hidden' benefit is at the heart of the campaign.
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