As the performance of our computers and mobile phones improved, the number of overweight-related health problems among the population grew, owing to decreased levels of physical activity. Together with Česká pojišťovna, we launched a series of races named RunTour, aimed at amateurs and advanced runners alike, no matter their age. Today, RunTour is a household name among both the running community and the public, thanks to its instantly recognizable identity and consistent communication. Each year 8 races are held everywhere across the Czech Republic.
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