The campaign, which is part of the long-term communication concept ‘You are #stronger than you think’, aims to bring out in Czechs a healthy self-confidence and pride, feelings rooted in the modern history and achievements of the Czech nation. Our spot depicts Česká spořitelna who narrates her nearly 200-year-old story and links it to the development of our society. Whether it is successful individuals, companies, or culture, one thing is clear – we’ve achieved amazing things and we are #stronger together. The TV spot is complemented by a digital campaign, OOH and communication within the bank’s branches.
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