The main theme of the next campaign for Česká spořitelna within the long-term concept #stronger is the need to share. With an emotional spot directed by Marek Partyš depicting the relationship between a son and his father, we want to emphasize why it is important that our society talks to each other and that we share our needs, feelings, and dreams, including when communicating financial issues with our bank. Because we can only achieve something if we speak up, and that makes us #stronger. The TV spot complements digital part of the campaign, and we communicate it in banks and cinemas.

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