The new campaign “Together we create a #stronger future” develops the Česká spořitelna’s long-term communication concept and focuses this time on sustainability linked to topics such as financial health, education and innovations. We want to motivate Czechs to influence positively our future. TV spot starring Jenovéfa Boková shows Česká spořitelna as a bank supporting timeless solutions and a sustainable lifestyle. The strength of society and its future is in the hands of each of us, because together we are #stronger. TV spot is complemented by the digital part of the campaign, point-of-sale communication and cinema formats.