Unipetrol is a company which has long been concerned with the environment and quality of life of the inhabitants of Most and Litvínov. Our task was to make sure the brand is perceived as such even by the general public. To that end, we launched ‘Unipetrol lidem’ – an open platform allowing people to vote for projects aimed at improving the quality of life in both cities, which Unipetrol then pledged to carry out. This way we helped the brand foster a relationship with the local communities – a relationship built on mutual trust.
#connectedexperience
