THE WORLD ACCORDING TO GEORGE

The new campaign for Česká spořitelna focuses on young clients. It presents the George mobile app as a modern and innovative tool that can simplify their lives. The TV spot illustrates the bank's #modern approach to clients, where any problem can be solved at the touch of a finger. The spot can be seen on the screens of Czech Television, Nova TV and in Cinema City cinemas and complements communications on social media, in the online space and on billboards.

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