Even though the strength of an individual brings prosperity to the entire society, self-confidence doesn’t exactly grow on trees in the Czech Republic. Through the ‘You’re #Stronger Than You Think’ campaign we wished to awaken healthy self-confidence in Czech people. Each one of us is strong in something, whether it’s thanks to our achievements, overcoming obstacles or perhaps something completely minor. And even such seemingly ordinary moments deserve to be celebrated, because they often inspire others – even without us realising it.
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