Cécile Lejeune and Dimitri Guerassimov in the Business Inside program for Forbes

When communication emotionally connects brands and consumers

The communication agency VMLY&R Paris aims to connect brands to the lives of consumers. It helps them to reveal themselves in order to acquire a real utility and enrich our daily life. Cécile Lejeune, president of VMLY&R Paris and Dimitri Guerassimov, co-president and creative director, explain the stakes of this strategy.

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