In its second annual Global Agency of the Year awards, Campaign magazine named VMLY&R the "Best of the Best: Creative Network." Here's what the magazine had to say:
VMLY&R showed resilience, passion, and strength to be named winner in the Creative Network category. In 2020, the agency grew by just under 5,000 people to a head count of nearly 12,000 employees across 85 locations worldwide. It also won key clients including Intel and Walgreens Boots Alliance and focused on expanding talent, geographic footprint and capabilities through a number of initiatives.
VMLY&Rx launched as the first global healthcare agency focused on Rx specialty pharmaceutical companies, which are researching and developing breakthrough therapies. The agency also focused on its “Creating Connected Brands” proposition, by harnessing creativity, technology, and culture to drive value for client partners.
Other creative highlights include devising a new brand identity and brand platform – Do Something Wonderful, for Intel – the brand’s first new identity update since 2006. For Wendy’s, VMLY&R partnered with the fast food brand to launch a new day part, breakfast.
VMLY&R’s campaign helped families navigate a year where, because of the pandemic, students were graduating without ceremonies. The agency commissioned musical artist Bebe Rexha to create an upbeat dance track by reimagining “Pomp & Circumstance,” and then showcased it in a TV commercial designed to celebrate graduation with the class of 2020.
Judges commended the agency’s new business wins and singled out its ‘enviable work’ for Wendy’s. “There was positive growth year for the US arm of the agency – particularly impressive was the focus on talent, talent development and support around DEI,” they said.
Click here to read more from Campaign about the recognition.