Wearing masks: how brands have adapted their communication strategy according to Dimitri Guerassimov

Showing smiles behind the masks. This is the challenge that Colgate and its agency VMLY&R are trying to take up in their new campaign "smiles stories". By placing the mask at the heart of its communication, the brand is taking the opposite view of many advertisements which, for the past year, seem to be moving away from the pandemic.

To read more : https://www.lefigaro.fr/medias/port-du-masque-comment-les-marques-ont-adapte-leur-strategie-de-communication-20210526



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