What if we were stuck again ? What brands would be useful to us ?



Franck Saelens VP strategies of the VMLY&R France agency talks about BAV and the 25 Winner Brands of containment. We ask ourselves the question - What if we were "blocked" again? Which brands would be useful to us?

The Brand Asset Valuator (BAV) "special confinement" study, published by the VMLY&R agency, identified and deciphered the 25 brands that "proved their usefulness, reliability and intelligence during the spring's compartmentalized parenthesis".

So which brands were able to capture this unprecedented situation and be present to people?

Find in the article below, classified according to different life essentials, the brands that stand out according to the study. Click here

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