Before joining VMLY&R France, Cécile graduated from EBS (European Business School) in 1993 and started her career at TBWA France, working mainly on Danone. She then moved on to BBDP&Fils at the creation point of the agency in France.
In order to gain International experience, Cécile joined BBDO in 1999, where she took on leads such as Pepsi Worldwide, Masterfoods Europe and Wrigleys Europe.
Cécile later took on the General Leadership of the BBDO Agency in Turkey for two years before joining Publicis in 2007 as Global Client Officer managing Worldwide brands like Orange, Coca-Cola, Carrefour, Heineken, Saint Gobain and Engie.
Cécile’s goal has always been to develop and grow of the brands she’s worked for, increase worldwide consistency and make them more accessible, aspirational and ultimately more attractive globally.
For over 2 years, Cécile was also very close to the tech and start-up world in France, thanks to Vivatech.
Cécile joined us in April 2018 as CEO of VMLY&R France.