Before joining La Young and making it become VMLY&R France, Cécile began her career at TBWA, working mainly on Danone (Danone Institute) and France Telecom brands.
She then joined BBDP & Fils when the agency was created in France and had the chance to participate from the start in the development of a new agency that grew from 8 to 80 people in 2 years.
Cécile then joined CML/BBDO where she was in charge of international projects such as Pepsi Worldwide, Masterfoods Europe and Wrigleys Europe led from Paris and London.
In order to further strengthen her international experience, Cécile went abroad to take over the General Management of the BBDO agency in Turkey for two years. She had the chance and happiness to lead an agency of 150 passionate and exciting people, making it one of the best in the country.
Back in Paris, Cécile joined Publicis in 2007 as Global Client Officer, managing global brands such as Orange, Coca-Cola, Carrefour, Heineken, St Gobain and Engie.
Cécile's goal has always been to develop the growth of the brands she has worked for, to increase their global consistency, to make them more accessible, more ambitious and ultimately more appealing.
In 2016 and 2017, Cécile participated in the creation of VivaTech, which allowed her to be close to French technology and the world of start-ups.
Cécile has always been convinced that creativity and technology are the best way to create strong brands that generate growth. That’s why she now runs the VMLY&R agency (part of WPP group), whose positioning is to "create brand experiences connected to culture through creativity and tech".
