Dimitri Guerassimov

Starting his advertising career in 2001 as Art Director at BBDO Paris,in 2007 Dimitri moved to Marcel (Publicis Group), where he played a vital part in building the Paris office, nurturing a bold free-spirited creative culture, and raising the profile of prestigious local and International brands (Intermarché, Carrefour, Rayban, Diesel, Colgate, Fiat, and many more). After helping make Marcel become the most awarded French agency at the Cannes Lions International Festival of Creativity 3 times, Dimitri has embarked in May 2017 upon the new adventure of building Serviceplan France as Partner and CCO. In 2018 Serviceplan Paris ranked 10th independent agency worldwide in the Cannes Creativity Report. And in june 2019, after helping Serviceplan become the Most Awarded French Independent Agency in Cannes, Dimitri has joined Cecile Lejeune as co-CEO and CCO of VMLY&R France, as well as WPP EMEA CCO on Colgate-Palmolive.

Dimitri’s passionate work and creative vision has resulted in innovative and iconic work such as Intermarché “Inglorious Fruits and Vegetables”, Carrefour "Black Supermarket » or Ray Ban « Never Hide » to name a few, and his expertise in the mobility category spreads from travel (Trainline) to automotive (UCAR, Mercedes, BMW, Volvo, Ford, Fiat, DS Automobiles). While shaking up and moving forward French advertising as a whole, Dimitri has collected more than 500 globallyrecognized creative accolades, including 68 Cannes lions, a Cannes Lions Creative Effectiveness Grand Prix, 3 D&AD Black Pencils, a One Show Green Pencil and a British Museum of Design “Design of the Year” Award.

Dimitri has been honored to be invited twice to judge the Cannes Lions Festival of Creativoity, and served as jury in most of the major national and international award shows.

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