Martin Mangez

Martin graduated from EM Lyon in 2000 and began his career as a Change Management and Information Systems Consultant for Accenture, where he managed the arrival and installation of telephone operator Telecom Italia (Alice) in France. He completed various missions on behalf of several CAC 40 companies such as Orange, Renault and Air France.

In 2004, he launched his own company Indigo Lodges between Paris and Geneva, specialising in short-term online luxury real estate rental. Three years later he moved to Canada to lead marketing of Luxury Retreats (Airbnb).

In 2008, he joined the advertising world by integrating the multi-award winning international agency Cossette, first as Commercial Director, and then as Strategic Planner in charge of Coca-Cola, Air Transat, GM (Cadillac & Hummer), McDonald's, and Mentos whose "Pop Your Art" campaign which was voted Campaign of the decade in Canada.

In 2008, he was appointed Lead Strategist at Sid Lee and worked on Adidas, Redbull, Cirque du Soleil, IGA (Grande Distribution) and Société des Alcools du Québec (SAQ) on communication projects, from traditional campaigns to digital and customer experience, by working on purely retail issues combining communication and architecture. He acquired a strong knowledge in the field of Experiential design which earned him and his team their first distinction with a Lion d'Or, won in Cannes for the design project Bota-Bota. He remains convinced that design is the first element the consumer experiences, whatever the touchpoint, physical or digital.

On returning in France in 2010, he joined the independent agency Dream On as Head of Strategy for clients such as Bein Sports (naming and creation), the Louis Vuitton Foundation, Canal +, Orange and Renault (international car shows scenography).

In 2012 he was approached by DDB for his expertise in luxury and automotive, he joined the network to oversee strategy for Hennessy (LVMH) - where he participated in the launch of new cognacs in China and the United States - United, Mini (BMW) - for the launch of the Paceman model in France - Bouygues Telecom, for the arrival of 4G and the launch of B&You, as well as, McDonald's, L'Equipe and Sushi Shop.

In 2017, Martin Mangez decides to pursue a new challenge of leading the creative strategy for Snapchat (France and Southern Europe). He accompanies luxury brands such as Dior and Chanel, but also FMCGs like Fanta and McDonald's, and even Netflix in their efforts to address the consumers of tomorrow.

Media-savvy, a specialist in Generation Z and Millennials, social networks and new technologies, Martin favours media-neutral approaches and deeply believes that the cultural relevance of a brand is its best competitive advantage.

  • Martin Mangez
Managing Director