Charal has always been recognised and loved for the quality of its meat, but to be a strong brand, you cannot only be found on our plates or in our shopping trolleys...
With "Vivons Fort", we have given a new sense of meaning to the essential pleasure of beef.
We connected Charal to people's lives.
But what are you giving them to eat?
Our elderly Charal meat lovers have witnessed this incredible life force!
Beyond the campaign, Vivons Fort has become a real driving force for the Charal brand.
The campaign inspires and invites us to live life to the fullest... such as when the brand embarks on the adventure of sailing alongside Benjamin Bayou.