An iconic brand of the 1990s, Isio 4 had laid down the foundations for an innovative and healthy storyline, however, there is more to oil than being a salad seasoning, it's also an essential daily nutrient.
Over the years, the brand had failed to maintain its equity, and in 2018, Lesieur had to face the fact that nobody knew what isio4 meant.
By telling the unique alliance of its 4 seeds, we put the meaning back into Isio4, and reconnected with the food expectations of today.
Isio 4 has found a health promise inline with its time.