- We purchased Poland's longest running and most-read adult magazine and turned the page by making its last issue the beginning of a new conversation around sexual education, gender portrayal, equal rights and sexism.
- We leveraged online gaming to authentically connect with a new audience and spread Wendy's brand message of never-frozen beef. Done organically, we changed how brands interact in this new world.
Scholz & Friends in Germany, a strategic partner of VMLY&R, used creativity and tampons to outsmart the tax system legally — helping The Female Company, an online shop for feminine hygiene products, become a political player and, in turn, change unfair laws against women.
- We created an ever-expanding platform that combines all the world’s best ideas about transportation into one experience. From starting your car to finding and reserving parking or even reserving a bike, FordPass is a go-to source for all things mobility. FordPass allows the world to engage with the Ford brand. Even those who don’t own a car.
- Using app technology, we developed a digital currency for New Balance based on how many miles a person ran. Their miles could be exchanged for pints in one-of-a-kind Runaway Pub. Results included a new kind of engagement with New Balance and a rewarding branded experience for consumers.
- For almost ten years, the face of the brand has been their obscure mascot ‘Simon the Sloth’
- We made it possible for parents to help other children by revealing the Tooth Fairy's address, which just happens to be at the Faculdade de Odontologia Universidade de São Paulo (FOUSP,) where scientific studies are carried out with baby teeth. We enabled people to be able to ship their baby teeth for free to The Tooth Fairy at FOUSP, in turn helping thousands of people.
- We built an entirely new digital consumer experience for Sprint, which helped the telecom giant realize $1 billion in annual savings and increased digital sales of more than 200%.
- Edgars, a 90-year old department store brand, was struggling for relevance. VMLY&R South Africa successfully repositioned the brand from being on the outside of local culture to being a culturally relevant connected brand.
- When Americans want to show love and appreciation, Wendy's creates holidays. #NationalRoastDay resulted in a whopping 737% increase in Twitter mentions and creatively drove awareness and engagement for the fast-food brand.
- Despite having gone nearly 1,400 years without a tsunami, death, destruction and irreparable damage still scar Syria. Leveraging creativity, VMLY&R Chile helped Amnesty International raise awareness of man-made disasters in war-torn Syria.
- United Rentals is the world's largest equipment rental company. We transformed the brand's customer experience from a series of online "printed" catalogs, marketing flyers and contact forms to a truly robust and interactive online marketplace that serves the customer and drives growth for the business.
- If the swimsuit symbolized everything that Miss America had become in the public consciousness, getting rid of it symbolized everything that Miss America wanted to be. "Miss America 2.0" refocused the organization on its core values of women’s empowerment, leadership and scholarship, and paved the way for young women everywhere.
The Next Minute Law in Brazil ensures free, immediate assistance to rape victims at public hospitals. In partnership with the Federal Prosecution Service, we raised awareness for the law by installing billboards with lighting six times stronger on streets with a high incidence of violence to not only inform about the law, but prevent new assaults.
- To celebrate the 50th anniversary of the greatest journey of a Sailor ever, we leveraged the technology of Google Assistant and transformed the Apollo 11 mission into an adventure that highlighted careers in the U.S. Navy.
We merged creativity with technology for the Tennessee Department of Tourist Development and developed a wearable that scientifically proved kids have fun on vacation in Tennessee, helping influence thousands to visit the state.
Tying in to recent events, Dhélet VMLY&R in Argentina created a thought-provoking radio advertisement for Ripio to promote their bitcoin and digital payment services.
beIN SPORTS, the new U.S. broadcaster for the most important and prestigious South American soccer competition, Copa Libertadores, wanted to engage with South American super soccer fans known as HINCHAS, and invite non-South American and casual soccer fans to be part of the HINCHA culture, building awareness and driving tune-in.
- We leveraged social media to create consumer demand for Wendy's Spicy Nuggets — resulting in impressive sales and the most liked tweet by a brand, ever.
- Betty Crocker wanted to make sure that families can share their Ramadan experience together.
- With our client parters at the Tennessee Department of Tourist Development, we merged technology and creativity to make it possible for colorblind people to experience the wondrous colors of fall in Tennessee. The work was shared by national media, spreading the message that tourism in Tennessee is truly for everyone. It also helped boost hotel revenues in the Volunteer State 9.5% over the previous year.
We reimagined a popular biscuit in Australia and New Zealand to bring people closer together and raise awareness and donations for Legacy Australia and New Zealand’s RSA — both which provide assistance and support to families of returned and deceased service personnel.
The pub where you can't finish your drink! And a new campaign for THINK! to help prevent young men drink driving.
- How do you show what the pay gap really means?
- Mayochup was the most effective product launch in Heinz history. Our simple Twitter question about Mayo and Ketchup grew to generate a total of 2.28 billion impressions. We received the highest response rate in Twitter poll history with nearly 1 million people weighing in. Heinz experienced a remarkable 27 percent lift in awareness of Heinz Mayonnaise, and 28 percent of respondents recalled seeing the Mayochup activation.
- Young people love fame and recognition, so in order to reach them we call them to an audition
- Did you know that a BIC ballpoint pen writes up to 2.5 km?
- In Vietnam, there are still communities filled with aspiring sports stars who don’t have access to properly lit areas to pursue their dreams after the sun sets. With Red Bull, we created "Give Life to the Night," an LED billboard powered by 2,475 Red Bull cans that absorb and store energy from the sun to light up the night.
- Kids around the world struggle with amblymyopia, or lazy eye. It's treatable, but in disadvantaged communities that lack of medical care can lead to learning difficulties and blindness. We created an inexpensive tool that empowers parents to proactively screen and treat their child's eyes using any available printed material.
- Telling the Navy story, from the sea floor to outer space.
- To save beginner guitar players from the complaints of angry neighbors, parents and siblings, we created Soundproof Posters for Rolling Stone: a series of band posters made entirely out of studio-grade acoustic foam.
- We helped Movistar create a chilling love story to remind viewers of the need to safely and responsibly use telecommunications and social networks. Within just two weeks, the work garnered more than 700,000 views on YouTube and 7 million views on Facebook page. Stunned viewers liked the work 85,000 times and left more than 19,000 comments. But the most important achievement was the conversation generated on an important issue.
- We turned JCDecaux's digital billboards into early warning systems to help ambulances avoid traffic. In less than a week, our message aired more than 2,000 times, with rescue teams avoiding 4 km of traffic per attendance, on average. A staggering 87% of emergency professionals that used the app felt it was an efficient and empowering solution.