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WELCOME TO PERCY STREET

Baileys Reclaim Her Name Book Collection

DISCOVER OUR NEW CAMPAIGN RECLAIM HER NAME

United Kingdom

Work

We create work that connects with people on an emotional level and drives value for our client partners.

Our Work
  • RHN Website Home Page

    RECLAIM HER NAME

    Baileys mark the 25th anniversary of the Women's Prize for Fiction by...
  • Viagra Website 2

    LOVE STORY

    Viagra Connect aims to remove one of the main barriers to intimacy in the UK.
  • ITS Website

    IT’S EVERYONE’S JOURNEY

    We launch the new government initiative, It's Everyone's Journey, a campaign...
  • Pint Block Pub - Website

    PINT BLOCK

    The pub where you can't finish your drink! And a new campaign for THINK! to help...
  • First Choice Website Ridiculous

    Ridiculously Good Value

    ‘Ridiculously good value’ campaign repositions First Choice as low-cost package...
    ‘Ridiculously good value’ campaign repositions First Choice as low-cost package holiday provider
  • Center Parcs Hero Website - This

    THIS IS FAMILY

    Center Parcs celebrates the emotional benefits of family togetherness

News

Tune into what's happening in our world.

News
  • Karen Boswell, EMEA CXO

    Consumers trust brands over governments to protect health and environment

  • KingEclient logo

    KingEclient joins the VMLY&R network

  • Foundation Day logo

    VMLY&R Celebrates Worldwide Foundation Day with Individual Acts of Kindness

  • Reclaim Her Name Baileys Back of Collection

    ‘Reclaim Her Name’ celebrates the women writers hidden behind pseudonyms

  • Baileys Reclaim Her Name Mary Ann Evans

    BBC: Middlemarch and other works by women reissued under their real names

  • Baileys Reclaim Her Name Seven Books

    VMLY&R launches Reclaim Her Name for Baileys & The Women's Prize for Fiction

Who we are

We are a full-service agency. We think that the strongest brands are those which are anchored firmly in people's lives, generating conversations, likes, and shares. Our experience and Brand Asset Valuator, our analysis tool for more than 50,000 brands in the world, shows us that brands with the most Cultural Capital are also the strongest in terms of commitment and business value. To build brands, our role is to come up with ideas what talk to people and that people talk about.