Incubator Programme 2023

The Incubator, our internship programme for 16-18 year olds



VMLY&R believe in the power of Connected Brands. We have the world's most comprehensive offering in Brand & Consumer Experience (CX) and End-to-End creative commerce. Collaborating with the world's largest brands, our 13,000 experts create experiences which connect in over 50 markets. As specialists in CX, retail, technology, e-commerce, social & social commerce, experiential, innovation, design, and much more, we create and deliver award-winning work that makes an impact and helps businesses grow.

Our 2-week work experience programme for students aged 16–18-year-olds, The Incubator, is now in its fifth year. This programme encourages students to experience what it's like to work in an agency and understand what we do first-hand. 

The students get hours of 1-2-1 time with the agency’s c-suite and senior leaders within the business, such as the Chief Executive Officers, Chief Digital Officer, Chief Operations Officer, and capability leads.

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"A key takeaway from The Incubator programme was that advertising is an incredibly dynamic, entertaining and challenging industry. I got to learn about the impact of brand experience and customer experience. But what stood out to me the most was the power of connection", says an Incubator student from the 2022 cohort.

Successful students will work as a mini agency on a real client brief, learn about the pitch process, pitch, and learn from the best talent in our business.

You will get the chance to gain real-world, hands-on experience learning how we create award-winning work that delivers real growth and drives change.

You'll develop your ideas and form them into a pitch which you'll then present to your expert panel.

"An important takeaway from The Incubator experience was learning how to pitch - and also understand brand and customer experience", shares another 2022 Incubator student. 

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There are some incredible prizes up for grabs. 

What could you win?

• Hult Entrepreneurial Spirt Award: This award recognises students who put their ideas into action. Recipients receive £10,000 each academic year towards tuition fees to study a Bachelor of Business Administration at Hult International Business School.

• An opportunity to interview for the Hult Scholar Grant: The opportunity to interview with an Undergraduate Dean at Hult International Business School in London to receive The Hult Scholar Grant, Hult’s full-tuition scholarship that allows exceptionally talented and determined students to earn a Bachelor’s Degree in business administration, tuition-free. 

The Incubator could be the start of something special. We want to see your talent and immerse you in our world to see how we can help you succeed.

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Join Us.

This year's programme will run from 24 July - 4 August, 10 am to 5 pm, Monday to Friday.

Applications close on 26 June 2023.

Successful candidates will be notified during the week of 3 July 2023.

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Group photo of program particpants
Four program participants collaborating around a table
Two program participants sharing ideas with each other
Two program participants sharing ideas while seated at a table


Applications are now closed.

Thank you to everyone who applied, and good luck!

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