VMLY&R: The Art of Creative Commerce Headlines at Ecommerce Expo 2023

Agency will explore best practices on how to build brand equity in inspired moments of conversion

VMLY&R Commerce UK will be live at Ecommerce Expo this month. 

With a stellar line up of award-winning leaders, VMLY&R Commerce UK brings a big presence to this year’s Ecommerce Expo. Held at London’s ExCel, 27-28 September, the agency explores best practice on how to build brand equity in inspired moments of conversion.  

“It’s all about putting a premium on breakthrough thinking,” explains Michelle Whelan, CEO VMLY&R Commerce and co-CEO VMLY&R.

Designed to shape the future of business, Ecommerce Expo is billed as the UK’s biggest ecommerce event bringing together over 10,000 retailers, brands, agencies and technology solution providers.

The agency’s three sessions are listed below:

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Wednesday 27 September. 11:45-12:10. Digital Customer Theatre

How to win with the connected customer experience

Faced with “uncomfortable” new and emerging tech, platforms and practices, from AI to TikTok to Social Commerce, brands often struggle with connecting customer experience – and how to define success.  We’ll explore how to measure investment, tools you need and the retail expertise it takes to achieve greater differentiation.

- Debbie Ellison, Global Chief Digital Officer, VMLY&R Commerce

- Emma Watkinson, CEO & Co-founder, SilkFred

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Wednesday 27 September 13:50-14:15. Future of Digital Commerce Theatre

Creative commerce: How to fuel growth in our omnichannel world

We believe commerce will only get more personal, more experiential, more social, more immersive, and with AI, more intuitive. We discuss how brands can successfully navigate the latest trends in technology, human behaviour and creativity to accelerate growth in the connected customer journey.

- Michelle Whelan, UK Co-CEO, VMLY&R & UK CEO, VMLY&R Commerce 

- Tony Miller, Marketing Leader & CMO (Former) Weight Watchers & The Walt Disney Company

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Thursday, 28 September. 11:45-12:10. Future of CX Theatre

Creative Commerce: How to build brands through the power of new customer experiences

Award-winning executive creative director Marco Bezerra and retail strategist powerhouse Tom Moore review creative commerce case studies to uncover how ground-breaking work builds brand equity while inspiring conversion in the moment.

- Tom Moore, UK Head of Commerce, VMLY&R

- Marco Bezerra, UK Executive Creative Director, Commerce VMLY&R


Debbie Ellison is also guesting on the Brand Advance panel on Making gifting season culturally inclusive with Christopher Kenna, CEO North America, Brand Advance Group and Charlene Overend, Head of Business Partnership, Purple: Wednesday 27 September. 14.05 – 14.50. 

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