Ben Richards has been hired as the agency’s first UK chief experience officer. He joins VMLY&R from within the WPP network, having previously been EMEA chief experience officer at GTB. Ben will enable all of VMLY&R and VMLY&R COMMERCE's client partners in the UK to "tap into CX and drive their growth through experience.”
VMLY&R UK's CX division includes strategists, UX/UI designers, data analysts, platform specialists, creative, media and social experts, technologists, and CRM professionals. Their work includes designing data-led experiences and developing customer-experience-led products, services, and brands.
“I imagine the times of hygiene CX and prosaic stale experiences are numbered,” Richards said. “I’m bringing collectively the user-journey-thinkers to indicate that creativity is on the coronary heart of significant CX and that, finally, the client expertise is the model.”
Justin Pahl, CEO of VMLY&R London, said: “Artistic businesses are primed to ship next-level CX experiences, and Ben has the expertise and keenness to guide our shoppers into true progress by way of expertise. He’s a artistic on the coronary heart and an enormous techie, and I do not know the way his mind works, however he’s at all times a step forward. I can’t wait to see the place he takes us.”