VMLY&R UK Lands Platinum for Continuous Professional Development

VMLY&R UK Lands Platinum for Continuous Professional Development
Agency awarded IPA Platinum two years running and Gold five years in a row

VMLY&R has won industry recognition for excellence in continuous professional development (CPD).

The Institute of Practitioners in Advertising has awarded the agency Platinum Accreditation for the second consecutive year and Gold Accreditation for the fifth consecutive year. The awards celebrate sustained exceptional learning and development created by the People Team. VMLY&R is one of only 24 agencies to receive Platinum Accreditation - awarded to businesses earning CPD Gold at least four times over a five-year period.

Winning agencies demonstrate that CPD lies at the heart of their business, tangibly supports business objectives bringing value to clients, and raises industry standards.

VMLY&R UK has been called out by the IPA for an “impressive programme of CPD with detailed metrics to prove its impact on business goals.”

“Achieving CPD Gold and Platinum is no mean feat. You have to deliver an incredible CPD programme and also clearly demonstrate the value of your commitment to people in making a successful business for the future", said Joanne Savage, Director of EMEA Marketing, Fitbit at Google, and Chair of Judges for CPD Gold 2022.

The submission process is robust – covering 12-month continuous reporting on impact across all talent initiatives linked to business success.  From Industry qualifications, structured learning courses, wellbeing initiative, to 1:1 coaching, to leadership development to focus on Equity, Inclusion and Belonging – the VMLY&R programme accelerates learning at all levels.

Michelle Whelan, VMLY&R UK Co-CEO, commented: “The award is a fantastic achievement and wonderful recognition of our cultural belief to keep learning and wellbeing at the heart of our growth. A massive call out to the outstanding innovation and passion of our People Team led by Kate Scott.”

Kate Scott, VMLY&R UK People Director, added: “As one the highest accolades in our business, this is a real tribute to everyone in the agency who has worked so hard together to achieve it. We’re incredibly proud and incredibly grateful.”

Earlier this year, VMLY&R UK was awarded Integrated Marketing Agency of the Year by Campaign. In 2022 the agency was named Top 25 Employer by Investing in Ethnicity.

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