Karen Boswell is VMLY&R’s EMEA Chief Experience Officer. Karen is responsible for developing VMLY&R’s CX capability in the EMEA region and growing clients’ engagement. She drives the creation of world-class consumer engagement experiences and platforms at the intersection of technology, creativity and culture to create connected brands.
With 15+ years experience across every sector, Karen has led world-class brands and organisations forwards from both a strategic and implementation perspective, weaving together ideas and people in a politically agile way to gain momentum, both outwardly as a brand and inwardly as an effective organisation.
She previously held roles as Head of Innovation at Adam&EveDDB and Global Client Lead at AKQA. She is also the founder of tech startup THEI.A Cognition. Karen was winner of the IPA’s 2016 Women of Tomorrow awards in Tech & Innovation, named as one Google’s ‘Top 10 Female Creatives to Watch for 2017 and 2018, the Drum’s Most Influential Top 100 Digerati for 2017, 2018, 2019 and one of the Drum's ‘Top 25 from the last 25 years’ Women shaping digital 2019.