Laurent Simon is responsible for the agency's creative vision and output across the UK market. He leads the creative department, which brings together a wealth of talent from integrated creatives, to social and content specialists, innovation and design. He is involved across the agency's client portfolio, which includes Diageo, Danone, Department for Transport, Wendy’s, and Boots, among others.
Simon's work - among which John Lewis' The bear and the hare (Cannes Lion Effectiveness Grand Prix), Google's Front Row, BBC1's The Supporting Act and BBC Two idents - has received global recognition and garnered over 300 awards.
Simon was previously the Executive Creative Director at BBC Creative. Prior to that, he was a Creative Director at Adam & Eve/DDB. He also worked as a creative at Abbott Mead Vickers BBDO, Bartle Bogle Hegarty and Mother.
Originally from Bordeaux, France, Simon holds an advertising degree from Watford University.